Advertising Progress: American Business and the Rise of Consumer Marketing
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Advertising Progress: American Business and the Rise of Consumer Marketing
$320.00
Sale price
$320.00
Regular price
Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progressand used it to legitimate their places in American business and culture.
Author(s): Pamela Walker Laird
Publisher: Johns Hopkins University Press
Published: 2020-01-15
Pages: 506
Categories: History