Jewish Mad Men: Advertising and the Design of the American Jewish Experience

Jewish Mad Men: Advertising and the Design of the American Jewish Experience

Default Title
$320.00
$320.00
Skip to product information
Jewish Mad Men: Advertising and the Design of the American Jewish Experience
  • Jewish Mad Men: Advertising and the Design of the American Jewish Experience
  • Jewish Mad Men: Advertising and the Design of the American Jewish Experience
Jewish Mad Men: Advertising and the Design of the American Jewish Experience

Jewish Mad Men: Advertising and the Design of the American Jewish Experience

$320.00
$320.00
DefaultDefault Title

Attractively illustrated and insightfully written, Jewish Mad Men looks at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous ad campaigns--from Levy's Rye Bread to Hebrew National hot dogs--Kerri P. Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization.

Author(s): Kerri P. Steinberg
Published: 2015
Categories: Business & Economics

You may also like