American Wine: A Coming-of-age Story

The story of how the United States came to dominate fine wine In 1976, the bicentennial year of American Independence, the nation's wine was an international afterthought--stylistically and commercially. Within a generation, however, the United States would stand unquestionably at the world vanguard of wine, reversing centuries of Euro-centrism and dominating the fruit of the vine so thoroughly that Europeans were forced to adopt American words to describe their own creations. In the process, it spawned a wine culture and became intertwined with a kind of aspirational living: American fine wine became a foundational element of gourmet food, reality TV, a myriad of print publications and blogs, expensive vacation packages, gift catalogues, and even the plot of an Oscar-winning movie. Using primary sources, including interviews with the major figures in the rise of American fine wine, the book traces the controversial personalities and seismic events that led to American commercial and stylistic dominance of the world's most celebrated alcoholic beverage--a dominance that shows no signs of waning.

Author(s): Tom Acitelli
Published: 2015
Categories: Business & Economics