Creatures of Politics: Media, Message, and the American Presidency

This book explores political communication in American presidential politics, focusing on what political insiders call "message." The authors argue that message is not just the individual's positions on the issues but the craft used to fashion the creature the public sees as the candidate. They examine some of the revelatory moments in debates, political ads, interviews, speeches, and talk shows to explain how these political creations come to have a life of their own.

Author(s): Michael Lempert, Michael Silverstein
Publisher: Indiana University Press
Published: 2012-09-12
Pages: 285
Categories: Language Arts & Disciplines