{"product_id":"rebuilding-brand-america","title":"Rebuilding Brand America","description":"\u003cp\u003eTilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eAuthor:\u003c\/b\u003e Dick Martin\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePublisher:\u003c\/b\u003e AMACOM\/American Management Association\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePublished:\u003c\/b\u003e 2007\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePages:\u003c\/b\u003e 316\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AMACOM\/American Management Association","offers":[{"title":"Default Title","offer_id":62802576081267,"sku":"9780814473337","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/0812\/8115\/files\/content_0c1e5367-5b88-442b-b027-993807c6dedf.jpg?v=1777798890","url":"https:\/\/readaura.store\/products\/rebuilding-brand-america","provider":"Read Aura","version":"1.0","type":"link"}