{"product_id":"http-books-google-com-books-id-myq2taeacaaj-dq-isbn-9780813561271-hl-source-gbs_api","title":"Discipline and Indulgence: College Football, Media, and the American Way of Life During the Cold War","description":"\u003cp\u003eDiscipline and Indulgence demonstrates how American popular culture during the early Cold War (1947–1964), especially college football, addressed the nation's postwar affluence and consumerism and their effects on the population by integrating men into the economy of the Cold War as workers, warriors, and consumers. It assesses the period's institutional linkage of sport, higher education, media and militarism and finds connections of contemporary sport media to today's War on Terror.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor(s):\u003c\/strong\u003e Jeffrey Montez de Oca\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Rutgers University Press\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2013\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 174\u003cbr\u003e\u003cstrong\u003eCategories:\u003c\/strong\u003e Social Science\u003c\/p\u003e","brand":"Rutgers University Press","offers":[{"title":"Default Title","offer_id":62682270892403,"sku":"0813561272","price":320.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/0812\/8115\/files\/content_78b6d469-fa93-40d4-95f9-c05f10c8f6cc.jpg?v=1775316356","url":"https:\/\/readaura.store\/products\/http-books-google-com-books-id-myq2taeacaaj-dq-isbn-9780813561271-hl-source-gbs_api","provider":"Read Aura","version":"1.0","type":"link"}