Creatures of Politics

This book explores political communication in American presidential politics, focusing on what political insiders call "message." The authors argue that message is not just the individual's positions on the issues but the craft used to fashion the creature the public sees as the candidate. They examine some of the revelatory moments in debates, political ads, interviews, speeches, and talk shows to explain how these political creations come to have a life of their own.

• Author: Michael Lempert, Michael Silverstein
• Publisher: Indiana University Press
• Published: 2012-09-12
• Pages: 285